Wella Colorcharm, a sub-brand of Wella Professionals, launched a PAINTS line extension featuring three new shades—Steel Amethyst, Silver Lilac, and Chrome—expanding the collection to a total of 20 shades.

Our team at Select was tasked with creating a campaign that showcased these new colors across both print and digital platforms. I was responsible for establishing the visual direction for all video content, art directing the shoot to bring that vision to life, and designing key social assets to support the campaign rollout.