Client Nioxin, a professional haircare brand, tasked our team with launching their new Purifying Exfoliator product.

Brief Our team handled the full campaign from concept to delivery — ideation, production, and asset creation for social — to introduce the product and drive awareness at launch.

My Role I led the visual art direction and overall look and feel for the final assets. I storyboarded the campaign visuals and was on set during production to ensure the art direction was carried through accurately.

Approach The creative direction centered on the sensory experience of the product itself: a cooling, tingling feeling during use. I carried Nioxin's existing brand colors through the campaign but shifted the palette into softer pastel tones to evoke that sense of freshness, distinguishing the launch visually while staying true to the parent brand.