Sebastian Pro Shaper

Sebastian Professional—best known globally for their iconic hairsprays—set out to refresh their message by building a deeper connection between Shaper Hairspray and its evolving audience.

With the campaign tagline “For all shapes and all sizes,” the goal was to celebrate individuality and diversity. Select focused on casting models who embodied Sebastian’s bold, out-of-the-box spirit.

Throughout the campaign, we produced a full suite of assets, including brand-owned social content, paid media, and digital banners—all designed to reflect the inclusive, expressive energy
of the brand.