Art Direction & Graphic Design
Sebastian Pro Shaper
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BTS Photography
Client
Sebastian Professional, a globally recognized brand best known for its iconic hairsprays.
Brief
Sebastian set out to refresh its messaging for Shaper Hairspray, aiming to build a deeper connection with an evolving audience. The campaign tagline, "For all shapes and all sizes," centered the work around celebrating individuality and diversity, with casting chosen to reflect the brand's bold, out-of-the-box spirit.
My Role
I assisted with on-set art direction and contributed graphic design work across various campaign assets.
Approach
The campaign called for a full suite of assets — brand-owned social content, paid media, and digital banners — all built to carry the same inclusive, expressive energy the tagline promised. The goal throughout was consistency: making sure the diversity and boldness of the concept came through no matter the format or platform.
Shaper Campaign Video
Paid Media Assets + Sponsored Content
Result
A cohesive campaign package spanning social, paid media, and digital banners, reinforcing Sebastian's brand refresh with a unified, inclusive visual identity.
